The title tag of a web page is meant to be an accurate and concise description of a page’s content.

Example: Primary Keyword – Secondary Keyword | Brand Name

60 characters is a general rule of thumb

Title tags are one of the most SEO important factors when helping search engines understand what your page is about.

Give every page a unique title 

[Product Name] – [Product Category] | [Brand Name]

Put important keywords first

keywords closer to the beginning of your title tag may have more impact on search rankings.

Avoid titles like:  Brand Name | Major Product Category – Minor Product Category – Name of Product

About homepage or about us page. If you have a strong, well-known brand, adding it to your titles may help boost click-through rates. We generally still recommend putting your brand at the end of the title, but there are cases (such as for your home page or about page) where you may want to be more brand-focused. As mentioned earlier, Google or your CMS may also append your brand name to your display titles automatically, so be mindful of how your search results are currently displayed.

Google SERP Simulator (Snippet Preview)