SEO is ongoing and constantly changing.

Technologies are improving rapidly.
Online competition is becoming harder to beat as more and more business turn to SEO to develop their online presence.

About Google

Index – Google stores all web pages that it knows about in its index. The index entry for each page describes the content and location (URL) of that page. To index is when Google fetches a page, reads it, and adds it to the index.

Crawl – The process of looking for new or updated web pages. Google discovers URLs by following links, by reading sitemaps, and by many other means. Google crawls the web, looking for new pages, then indexes them (when appropriate).

Crawler – Automated software that crawls (fetches) pages from the web and indexes them.

Googlebot – The generic name of Google’s crawler. Googlebot crawls the web constantly.

Sector-specific clickthrough rates for Google page 1

The first three positions accounting for over 50% of clicks.(www.smartinsights.com 09 July 2018)

Clickthrough-rates-by-industry
courtesy – smartinsights

 

SEO takes time (months) and is ongoing. But we still can see excellent early signs.

image of a Graph showing increase in Google rankings

With Googles response to the work we are doing, I am confident that with continued ongoing work, we will get top results.

Over time Google will see the business as a trusted provider of good and relevant information for its users.

Google will acknowledge the offsite authority building and equate this to a solid online reputation.

This is how other brands and competitors reach the top of search for their pages, because they already have established their reputationwith Google and are doing monthly SEO.

The good news is, because of our market research intel, we know what these companies in the top positions weakness are we use this to our advantage.

image showing onsite SEO and offsite SEO

Upgrading The Strategy

Over a short period (in SEO terms) the SEO work we are doing is already getting recognised by Google.

The keywords are going up in the rankings for the target page.

More resources means replicating the strategy to more pages. This in turn will simply see quicker results.

 

image of seo strategy

Upgrading the strategy will require more work thus a slightly higher investment. But as a result, more keywords moving forward and being indexed with more chances to be found by potential customers looking for your products or services.

A higher possible return on investment (ROI).

Why Upgrade The SEO Strategy?

Simply Put – Quicker results Due to More work Being done

Additional pages optimised.
We will be able optimise three more pages and complete them quicker as more resources are used.

More keywords targeted.
Because more keywords will be targeted and developed. Google will index all related keywords automatically that we are not concentrating on. That is the beauty of organic SEO.

More offsite SEO.
The offsite SEO work will be doubled which means reputation increases = quicker results. The site will be trusted which means any future content updates will be more readily accepted.

Increase the SEO strategy means more target pages, more keyword groups moving forward in search.

It is an increase in monthly budget which will bring quicker turnaround times with greater results as the monthly SEO work will beincreased.

Competition continually grows each year.
SEO prices increase each year.